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Valencia Nutrition Ltd. (VNL), steered by our visionary Promoter, Mr. Manish Turakhia, embodies a passion for Nutraceuticals and Nutrition. Focused on the ‘Wellness with Fun’ ethos, VNL is a young and agile company with a global perspective. Embracing various consumption formats, from Pet Bottles to Chewing Gums with Appropriate Fortification, we aim to create a diverse range of nutrition products. Mr. Turakhia’s vision extends globally, envisioning products manufactured in India sold worldwide and vice versa. Recognizing the wealth potential in consumer items of small ticket size, our business model thrives on scalability and negative working capital.
At Bounce SuperDrinks, our strategic vision unfolds across seven key pillars.
1. We commit to industry leadership in product innovation.
2. Prioritizing health and wellness with natural ingredients.
3. Fostering sustainability.
4. Achieving global reach.
5. Embracing digital engagement.
6. Exploring culinary creativity.
7. Empowering our dedicated workforce.
This holistic approach ensures not only financial growth but a positive impact on society and the environment. We embrace every participant in reimagining beverages with Bounce SuperDrinks where every sip inspires a vibrant and energized life.
The Indian nutraceuticals market was valued at about $4 billion in 2020. But it could jump by 20% every year and burgeon into an $18 billion industry by 2025!
As we all know, a nutraceutical is a dietary supplement that contains bioactive agents from plants or herbs that are supposed to promote wellness from formats like melatonin gummies for a good night’s sleep, the biotin pills that claim to improve beard and hair, the protein powders, the immunity boosters and the period pain busters.
We have vision to propagate our traditional Ayurvedic medicines. We propose to promote ‘natural’ products and it would fly off the shelves. A case in the point is product like Chyavanprash became super popular again. Product like Drakshasava, Coconut Water, Butter Milk, etc feature in our vision.
Headquartered in Mumbai, Maharashtra, Valencia Nutrition Limited (VNL) was incorporated in April 2013. Operating under the brand name Bounce SuperDrinks, VNL is a trailblazing biotechnology company redefining the beverage industry. Since 2013, Bounce SuperDrinks has combined cutting-edge biotechnology with a commitment to well-being. As the flagship brand, it seamlessly blends science, taste, and innovation, offering beverages prioritizing health-conscious choices and delightful flavors. Operating in Karnataka, Tamil Nadu, Andhra Pradesh, and Hyderabad/Telangana, VNL supplies the majority of its PET bottle production directly to distributors in truckloads. We embrace every participant in savoring the taste of transformation, one sip at a time.
Over 40% of Indian adults lead a sedentary lifestyle. This means that they’re physically inactive for long hours owing to busy work schedules. And that could translate into hormonal imbalances in the body. Besides, working long hours also means not being able to eat a balanced diet. So that could cause vitamin or nutrition deficiencies which one tries to make up using other means.
Some nutritionists believe that the food we eat today isn’t as nutritious as it used to be. For instance, the quality of Vitamin C in tomatoes today may not be the same as it was 30 years ago. That’s because fertiliser overuse, contamination or over cultivation may have poisoned the soil over the years, inhibiting its ability to provide enough nourishment to the food grown. And maybe that has nudged some of us to turn to supplements.
COVID-19 brought people closer to proactive healthcare. There was a new-found interest in health, immunity built up, wellness and disease prevention. People began reading up about nutraceuticals on social media and other places on the internet. Their ingredients aren’t as hard to understand as pharmaceutical labels.
PET Bottle
Aluminium Cans
PET Cans
Tetra Pak
Carbonated Soft Drinks
Energy Drinks
Fruit Juices & Fruit Drinks
Non-Alcoholic Beer
ORS Electrolytes Drinks
Sports Drinks
Milk Based Drinks
VitaMe Water
Fortified Tea & Coffee
Bounce Fountain
Bounce Visicooler
Bounce Tea & Coffee Vending Machines
Bounce Delivery Vans & Trucks
For fortification in all our offerings, we maintain the prescribed recommended daily allowance of International Units (a unit used to measure the activity of vitamins, enzymes and hormones) in all our product offerings. Proof of Concept has been achieved for most of these 8 verticals.
Vitamin Enriched Acidity Regulator Sachets
Vitamin Enriched Mouth Freshener Mints
Vitamin Enriched Mouth Freshener Chewing Gums (Caffeinated & Premium)
Fortified Breads
Fortified Biscuits
Fortified Noodles
Health Gummies & Candies
Fortified Snacks & Biting
Bounce Store
Bounce Cafe
Bounce College Canteen
Welcome to the vibrant world of Valencia Nutrition Limited (VNL), a trailblazing biotechnology company headquartered in the heart of Mumbai, Maharashtra, India. Established in April 2013, VNL has swiftly emerged as a pioneer in the realm of beverages, driven by an unwavering commitment to redefine the very essence of what we sip and savor.
Operating under the distinguished brand name, Bounce Superdrinks, our transformative journey began in 2013. Rooted in cutting-edge biotechnology and fueled by an unyielding passion for well-being, Valencia Nutrition has become a dynamic force in the market.
We are building Brand Valencia with Elite Logo for our planned International Offerings with superiors formulations. These range of products will be manufactured outside India and sold outside India.
Bounce Superdrinks, our pride and joy, represent the perfect fusion of science, taste, and innovation. We believe that every sip should contribute to the vitality of our consumers, seamlessly blending health-conscious choices with delightful flavors. From our inception, we’ve been on a mission to engineer beverages that not only quench thirst but also elevate the nourishment experience.
In a landscape marked by constant change, Bounce Superdrinks stands as a beacon of ingenuity and progress. With our foundation deeply rooted in biotechnology, we explore uncharted territories of functional ingredients, weaving them into beverages and other fun-to-consume nutritional products that cater to the diverse needs of modern lifestyles.
Beyond crafting products, Valencia Nutrition envisions an entire ecosystem dedicated to promoting holistic wellness, sustainability, and a sense of community. Our journey is a testament to the power of innovation, dedication, and a relentless pursuit of excellence. As we embrace the future, we invite you to join us in savoring the taste of transformation, one sip at a time.
Managing Director
Whole Time Director
Director
Chairman
Operations Head
