Indians - A Case for Nutraceuticals and Nutrition
1. The Indian Tradition meets Modern Nutrition
The wisdom of our traditions was strategically commodified to us. Where ayurveda had built the entire dietary philosophy around seasonal eating, fasting, detoxification, and the healing power of herbs like ashwagandha, shilajit and amla. A normal Indian meal represents the belief of ayurveda with grains, pulses, vegetables, herbs, and spices working together to nourish our body and mind.
India’s FMCG market had witnessed this recurring irony. Practices once considered ‘outdated’ by foreign companies have been reintroduced to us as modern innovations. The ‘neem twig’ was replaced with toothpaste, only for ‘herbal’ pastes with neem flavour to return decades later.
Today, history is repeating itself in the nutrition market, where lack of awareness often allows products to showcase Indian ingredients only at the surface level, offering flavours without the true nutritional justice those ingredients deserve.
At Valencia Nutrition Limited (VNL), we are committed to breaking this cycle. We combine the authenticity of cultural ingredients with modern science, ensuring they deliver their full health potential.
In doing so, VNL is not just keeping pace with global trends. We are reclaiming India’s rightful leadership in nutraceutical & nutritional innovation. As an innovative FMCG in India, we aim to redefine what a sustainable FMCG company looks like: rooted in culture, driven by science, and focused on preventive wellness.
2. The Nutritional Paradox
Millions still suffer from undernutrition, especially in the rural areas, where children and women face iron, protein, and vitamin deficiencies. Whereas, urban centres struggle with rising obesity, diabetes, and hypertension.
The statistics are clear: over 77 million Indians live with diabetes along with 25 million being prediabetic while nearly 135 million are overweight or obese.
This double burden reflects why nutrition & nutraceuticals in India and in FMCG are no longer optional. They are essential to building a healthier society.
3. Importance of Nutraceuticals & Nutrition
Indians face a unique mix of genetic and lifestyle risks:
- Higher tendency to diabetes, cardiovascular issues, and metabolic syndrome.
- Micronutrient deficiencies like Vitamin D, B12, and Iron are common across both urban and rural India.
- Sedentary work culture with irregular meals and stress creates chronic health challenges.
Nutraceuticals and fortified foods play a crucial role in such cases. Whether it’s preventive health supplements in India, maternal nutrition solutions, or functional beverages, nutraceuticals act as a bridge between traditional diets and modern needs.
4. Economic and Healthcare Impact
The Indian nutraceutical market is projected to reach USD 18 billion by 2025, with a CAGR of 13.6% expected from 2025 to 2030. Preventive nutrition can significantly reduce healthcare costs by lowering dependency on expensive curative care.
For example:
- Enhanced milk and oils reduce Vitamin D and Omega-3 deficiencies.
- Protein water and low-calorie beverages help combat obesity and metabolic disorders.
- Maternal nutrition supplements reduce risks of low birth weight and infant mortality.
In a country where medical costs push millions into poverty each year, preventive nutrition is economic empowerment.
This is why FMCG companies like Valencia Nutrition listed on BSE SME are diversifying into nutraceuticals, and are shaping the future of FMCG in India.
5. Mis-information & myths:
Supplements are often misunderstood as “allopathic” or “only for the sick.”
Adulteration and poor-quality products create hesitation.
This is where education, nutrition CSR in India, and consumer awareness campaigns become critical. By investing in solutions for child malnutrition and rural nutrition initiatives, VNL positions itself not just as a business but as a sustainable FMCG company with purpose.
6. The Future of Nutrition - Personalization Meets Accessibility
The future of nutrition in India lies in making health both personal and accessible, and Valencia Nutrition Limited is shaping that future through its diverse verticals.
With Valencia Nutracare Lifesciences, a research-driven nutraceutical company in India, we provide trimester-specific maternal nutrition supplements while expanding into preventive health solutions for every stage of life.
Valencia Can Beverages (VCB) add energy and enjoyment to the functional beverages India landscape, with innovative yet affordable drinks like Bootea, Lime Leezure, and Roar, designed for the growing demand in healthy energy drinks India.
Valencia Beverages & Superwater aka Bounce takes wellness deeper into rural India by offering affordable hydration via sodas, energy drink, Superwater, Optic water and Vita Fizz, making vitamin/ minerals infused beverages accessible to all.
Meanwhile, Crunzo is redefining snacking in the healthy snacks FMCG India space, with fortified chips enriched with vitamins A, D, and E.
Together, these verticals embody our vision of building a sustainable FMCG company in India, a company that seamlessly integrates science with tradition, wellness with fun, and innovation with accessibility.
7. A Call for Nutritional Responsibility
India’s health future lies at the intersection of tradition, science, and availability. Nutraceuticals are not a luxury, they are a necessity for a stronger, more productive nation.
At Valencia Nutrition Limited, we believe nutrition is not optional. It is the foundation of India’s tomorrow. Through authentic products, sustainable practices, and CSR in FMCG, we aim to empower every Indian household with preventive health.
VNL is a mission-driven movement. We are driven to contribute to building a truly innovative FMCG in India, one that redefines health, wellness, and responsibility for generations to come.