Valencia Beverages and Superwater logo

Layer 01PET bottles

Bottled in Hyderabad. Straight to the shelf.

Bounce fizz, JP Drinks and Superwater — blown, filled and capped on our own lines, then trucked straight from the factory to your distributor.

Valencia Beverages and Superwater Pvt. Ltd. · Wholly owned subsidiary

Across three lines: two at 250, one at 150
650bottles / min
New neck line, opened 28 Aug 2026
38mm
Shipped factory-direct by the truckload
~90%
Distributors across South India
150+

What we do

Bounce Superdrinks, JP Drinks and Bounce Superwater — bottled on our own lines in Hyderabad.

Bounce has been India’s everyday fizz since 2014. Today it sits alongside pulpy juices, mango drinks and a growing range of functional waters — all at prices from about ₹10 to ₹50.

In 2026 we stopped borrowing other people’s factories. Unit II in Cherlapally, Hyderabad now runs three lines: two that fill 250 bottles a minute each, one of them India’s first hybrid hot-fill line, and a new 150-a-minute line for the wider 38 mm neck.

Nearly nine in ten bottles leave the plant in full truckloads, straight to more than 150 distributors across South India. Less time in warehouses means fresher drinks on the shelf.

New line · 28 August 2026

The 38 mm neck line

A wider neck changes what a bottle can do. Pulp-rich juices pour freely, a wide tamper-evident cap opens easily, and hydration drinks like Valencia Vitalize finally have a bottle built for them.

It runs beside our two 250-bottles-a-minute lines, so Unit II now fills two neck sizes under one roof.

Line 1
26 mm neck · hybrid hot-fill · 250 bottles a minute
Line 2
250 bottles a minute
Line 3
38 mm neck · hot-fill · 150 bottles a minute
What it fills
Pulpy juices, fruit drinks, nata de coco, electrolyte drinks, syrups
Inside
Electric bottle blowing, air recovery, live line monitoring, automatic cleaning
Operator at the processing control panel, Hyderabad

The catalogue

Brands & products

Swipe on your phone, browse the grid on a bigger screen. Tap a colour to change the flavour, or tap a product to see it up close.

10 products

Exhibit 01

Bounce Superdrinks

The founding brand. Big flavour, small price, since 2014.

Fizz, soda and fruit drinks with a little extra — vitamins in the bottle — at prices that work for every pocket.

Exhibit 02

JP Drinks

Just Pure. Ten flavours, one honest fizz.

JP — Just Pure — is our straight-up fizzy range: bright, familiar flavours made on our own lines for the everyday shop shelf.

Exhibit 03

Bounce Superwater

Water that does a little more.

Our functional hydration range — and the reason we built a 38 mm line.

Exhibit 04

Valencia Vitalize

Zero-sugar electrolytes. In market test.

Valencia Beverages and Superwater owns, markets and makes Vitalize Sports Hydration, the first drink off its 38 mm wide-neck line.

    Unit II hybrid hot-fill line, Cherlapally, Hyderabad
    Processing tanks at the Hyderabad plant
    Valencia Beverages & Superwater building, Hyderabad
    Team members at Valencia Beverages & Superwater Unit II, Hyderabad

Good to know

Questions, answered

What does Valencia Beverages and Superwater make?

Drinks in PET bottles: Bounce VitaFizz, Power Play and sodas, and the Bounce Superwater hydration range.

Where are the plants?

Unit I and Unit II at IDA Cherlapally, Hyderabad. Unit II opened on 14 January 2026 and started commercial production in April 2026.

What is the 38 mm neck line?

A hot-fill bottling line for a wider 38 mm bottle neck, opened on 28 August 2026. It fills 150 bottles a minute and is used for pulpy juices and hydration drinks.

What is a hybrid hot-fill line?

One line that can switch between drink styles — pulpy juices, fruit drinks, nata de coco, electrolyte drinks, syrups — instead of needing a separate line for each. Ours fills 250 bottles a minute.

How do I become a distributor?

Write to us from the Distributors section of the Partner page. Nearly 90% of our bottles go factory-direct to distributors in full truckloads.

Work with VBSW

Distribute our products, supply us, or bring us to your hotel, office or campus.

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