Layer 03Snacks & bakery
Big crunch. Small change.
Crunzzo crunch, Valencia Bakery biscuits and rusks, and treats for chai time — made for the way India actually snacks.
Valencia Snacks and Healthy Bites Pvt. Ltd. · Wholly owned subsidiary
- Price points
- ₹5& ₹10
- Margins for our channel partners
- 21–30%
- Gets its own quality certificate
- Everybatch
- Places we sell in Tamil Nadu
- 12
What we do
Crunzzo snacks, Valencia Bakery biscuits, rusks and bakes.
Crunzzo takes the snack formats people love — chips, puffs, wheels — and gives them bold Indian flavours like Hyderabadi veg biryani. Valencia Bakery brings the teatime classics, starting with Osmania biscuits.
Almost half of India’s snack market is still loose and unbranded, especially namkeen. We think people deserve the same taste with consistent quality, so every batch of every variant gets its own quality certificate, and if a pack is damaged on the shelf, we replace it with fresh stock.
Our snacks and biscuits are made by partner plants in Tiruppur district, Tamil Nadu, and our own QA/QC team checks every batch before it ships. We sell our own way in Coimbatore and Chennai, through super stockists across ten more districts, and Maharashtra is next.
One distributor, all year
A basket for every season
Summer is for cold drinks. The monsoon is for something crunchy. Winter is for biscuits with chai. More than half of our distributors already sell this way — Bounce in summer, Crunzzo in the rains, Osmania in the cold.
One relationship, busy all year, with fewer empty trucks and fewer wasted trips.
- Summer
- PET bottles and beverages
- Monsoon
- Snacks and healthy bites
- Winter
- Osmania and other biscuits
The catalogue
Brands & products
Swipe on your phone, browse the grid on a bigger screen. Tap a colour to change the flavour, or tap a product to see it up close.
18 products
Exhibit 01
Crunzzo
Bold Indian flavours in your favourite crunch. ₹5 today, ₹10 coming.
Chips, puffs and namkeen with flavours that taste like home — at a price anyone can pick up on the way past.
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In market
CrunzzoCrunzzo Hyderabadi Veg Biryani
Corn puffs
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In market
CrunzzoCrunzzo Cream & Onion Chips
Potato chips
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In market
CrunzzoCrunzzo Tomato Wheels
Tomato wheels
-
In market
CrunzzoCrunzzo Chatar Patar
Masala sticks
-
Range growing
CrunzzoCrunzzo Namkeen
Namkeen · Aloo Bhujia
9 options -
Coming later
CrunzzoCrunzzo Banana Chips
Banana chips
-
Coming later
CrunzzoCrunzzo Makhana
Roasted makhana
-
Coming later
CrunzzoCrunzzo Popcorn
Popcorn
Exhibit 02
Valencia Bakery
Biscuits, rusks and bakes for every chai break.
Teatime done properly: digestive and tea-time biscuits, rusks, cookies and cream-filled bakes, sold through the same trucks and shops as Crunzzo.
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First batches baked
Valencia BakeryValencia Osmania Biscuits
Osmania biscuits
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Coming soon
Valencia BakeryValencia Biscuit Range
Five everyday biscuits
5 options
-
In development
Valencia BakeryNutri-G
Digestive biscuit
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In development
Valencia BakeryCrispo
Tea-time biscuit
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In development
Valencia BakeryNice
Coconut sugar biscuit
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In development
Valencia BakeryMarie Luxe
Marie biscuit
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In development
Valencia BakeryPremium Bake Rusks
Rusks
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In development
Valencia BakeryCrispy Cookies
Cookies
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In development
Valencia BakeryBiscuit Cheese
Filled biscuit rolls
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In development
Valencia BakeryCream-Filled Pastry
Confectionery
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Good to know
Questions, answered
What brands does Valencia Snacks and Healthy Bites make?
Crunzzo for chips, puffs and namkeen, and Valencia Bakery for biscuits like Osmania biscuits and butter cookies.
Where are Crunzzo snacks made?
At our facility in Tiruppur district, Tamil Nadu, which also makes the biscuit range.
What margin do distributors earn?
Channel margins on our snacks run at 21–30%, against an industry range of roughly 18–27.4%.
Where do you sell?
Tamil Nadu first — our own distribution in Coimbatore and Chennai, and super stockists across ten more districts — with Maharashtra next. We’re also exploring Canada and Thailand.
Work with VSHB
Distribute our products, supply us, or bring us to your hotel, office or campus.