Layer 02Cans & functional drinks
Crack one open.
Three brands, one platform: Vitabev for flavour, Vitalize for function, Alive for the purest water we could find.
Valencia Can Beverages Pvt. Ltd. · Wholly owned subsidiary
- Brands on one platform
- 3
- Vitabev drinks launched or trialled
- 7
- Partners with repeat orders
- 6
- The people we make it for
- 16–45
What we do
Three brands of better-for-you drinks, from mixers to electrolytes.
Valencia Can Beverages makes the drinks you reach for when you want something a little better — fizzy, fun and fortified with vitamins, minerals or other good things. It’s built for 16-to-45-year-olds, in shops and in the places they work, train and travel.
Vitabev is on shelves now, from tonic water and ginger ale to a peach iced tea with real black tea. Vitalize, our functional range, has finished its trials and started its first market test in PET. Alive, a high-altitude water, is in its final stages of development.
We grow outlet by outlet in Mumbai, Delhi and Goa, and through six partners who order again and again — from co-working spaces to a cruise line.
Where you’ll find us
Six partners, ordering again and again
Vitabev coolers sit in OYO Innov8’s Mumbai workspaces. Awfis orders regularly and has hosted us across 15 centres. Holiday Inn Goa signed on for our tonic and ginger ale after a 2,500-guest New Year party, and Cordelia Cruises carries us from Mumbai to Goa, Kochi, Chennai, Lakshadweep and Sri Lanka.
Roar Sugar Free is co-branded with the Nitrro Roar gyms, and at Urban Sports in Mumbai, Lime Leezure and Bootea are the ones people ask for.
- OYO Innov8
- Awfis
- Cordelia Cruises
- Holiday Inn Goa
- Nitrro Roar
- Urban Sports
The catalogue
Brands & products
Swipe on your phone, browse the grid on a bigger screen. Tap a colour to change the flavour, or tap a product to see it up close.
11 products
Exhibit 01
Valencia Vitabev
Familiar drinks, made a little better. On shelves now.
The drinks you already like — tonic, ginger ale, iced tea — with vitamins and a few clever ingredients added. Great on their own or in a mix.
-
In market
Valencia VitabevRoar
Caffeinated fizz · Classic
3 flavours -
In market
Valencia VitabevBootea
Sparkling peach iced tea
-
In market
Valencia VitabevLime Leezure
Sparkling lime with hemp seed
-
In market
Valencia VitabevTitonic
Premium tonic water · Classic
2 flavours -
In market
Valencia VitabevValencia Ginger Ale
Ginger ale
-
In market · new
Valencia VitabevHi-Glow
Citrus glow drink · Regular
2 flavours -
Market trial done
Valencia VitabevKoffico
Cold-brew coffee
2 flavours
Exhibit 02
Valencia Vitalize
Drinks that do a job. In market test.
Electrolytes, gut health, protein, recovery. Trials are done, the range is set, and the first PET bottles came off the line on 26 August.
Exhibit 03
Valencia Alive
High-altitude water. Almost ready.
Water from high-altitude sources — lighter in dissolved solids, richer in natural minerals, barely processed. Every Alive drink starts here.
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Good to know
Questions, answered
Which Valencia Can Beverages drinks can I buy today?
Valencia Vitabev: Roar, Bootea, Lime Leezure, Titonic, Ginger Ale and Hi-Glow. Valencia Vitalize is in a market test, and Valencia Alive is in its final stages of development.
Is Roar an energy drink?
Since July 2026, after energy-drink labelling rules changed, Roar is sold as a carbonated caffeinated drink.
Where can I find Vitabev?
In shops across parts of Mumbai, Delhi and Goa, and at OYO Innov8, Awfis, Cordelia Cruises, Holiday Inn Goa, Nitrro Roar gyms and Urban Sports.
Why is Vitalize launching in bottles first?
Cans cost more than PET. We’re testing demand in bottles first and will use cans where the premium makes sense.
Work with VCB
Distribute our products, supply us, or bring us to your hotel, office or campus.